Challenge the traditional conventions of the textile and clothing industry with the help of VR and AR technologies.

Marimekko’s theme during the 100th anniversary of Finland’s independence is bold patterns and doing things together open-mindedly. In collaboration with Slush, Europe’s leading event for technology and start-ups, and Junction, the largest hackathon in Europe, we encourage participation in and create opportunities for innovation: we invite 50 younger generation creators to take part in the Marimekko Designathon competition that aims to challenge the traditional conventions of the textile and clothing industry.

The international hackathon event combines design and technology in order to come up with new innovative solutions with the help of virtual reality and augmented reality technologies

The Marimekko Designathon will be held at Marimekko’s headquarters in Helsinki, Finland over a weekend from 15 to 17 September 2017, in conjunction with the Helsinki Design Week. 

On Sunday 17 September 2017, a jury will select the top 3–5 ideas from approximately 10 entries.
The winners will have the opportunity to present their ideas to an audience of investors and startups at Slush 2017, 30 November – 1 December.

View full rules

How to enter  

The sign-up for the Marimekko Designathon
lasts until 31 August 2017.

This Devpost platform is used to confirm the rules and to submit projects to be eligible for the competition.


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Juho Kastemaa
AR / VR Expert

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Linda Liukas
Author of Hello Ruby, programmer and TED resident

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Cecilie Manz
Award-winning Danish furniture and product designer

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Arni Aromaa
CEO of Pentagon Design

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Kari Korkman
Founder of Helsinki Design Week, President of WDWN

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Tiina Alahuhta-Kasko
CEO of Marimekko

Judging Criteria

  • TBA